This Week I Learned
The first Superman film came out in 1978!
This is going to be the way I distribute any free software I happen to release in the future!
The concept was first used by Aaron Giles, author of JPEGView. Another well-known piece of postcardware is the roguelike game Ancient Domains of Mystery , whose author collects postcards from around the world. Orbitron is distributed as postcardware. Exifer is a popular application among digital photographers that has been postcardware.
Inline partials are actually pretty handy: http://handlebarsjs.com/partials.html#inline-partials